At the heart of every human being lies an inherent desire to be accepted and appreciated. We strive to fit in with societal norms and adhere to the beauty standards that have been imposed upon us. However, these standards often leave a large group of individuals feeling marginalized and excluded – those who do not conform to the traditional definitions of beauty.
But things are slowly changing, thanks to a shift towards inclusivity and diversity in the fashion industry. Brands like Exclusive Lookism are breaking barriers by creating a space for individuals who have long been overlooked by mainstream fashion.
Exclusive Lookism is an online store focused on providing clothing options for people with unique body sizes, shapes, abilities, and identities. Founded by Amanda Stevens in 2018, this brand has quickly gained popularity among those who feel underrepresented in the fashion world.
One of the main barriers that Exclusive Lookism Merch – prejudice or discrimination based on physical appearance or body size. This belief is reflected in their name as “lookism” literally means placing value on someone’s appearance over other qualities.
Stevens strongly believes that everyone deserves clothing options that make them feel confident and comfortable. This belief goes beyond just catering to diverse body types but also extends to people with disabilities or special needs. The brand focuses on creating adaptive apparel (clothing designed for people with disabilities) such as easy-to-dress tops or magnetic closures instead of buttons.
Inclusivity is not just limited to clothing options; it also includes representation within their marketing campaigns. While most brands focus on using thin models as their standard of beauty, Exclusive Lookism showcases real customers wearing their clothes regardless of their size or ability.
Another barrier they aim to break down is gender stereotypes by offering gender-neutral styles for all their pieces. This allows customers more freedom regarding how they want to express themselves through fashion without feeling confined by societal expectations.
Despite facing some backlash from traditional retailers due to its unconventional approach, Exclusive Lookism has amassed a loyal customer base. People from all walks of life have found solace in this brand that embraces their individuality and celebrates diversity.
Moreover, the brand’s success goes beyond just breaking barriers – it also empowers its customers to feel confident and embrace their unique identities. Stevens believes that “fashion is liberated through diversity,” and this belief drives the brand to continually push boundaries and challenge societal norms.
In a world where people are constantly being judged based on their appearance, Exclusive Lookism is setting an example for other brands to follow. By creating an inclusive space for those who feel marginalized, it shows that fashion can be a powerful tool in promoting self-love and acceptance.
As we continue to move towards a more inclusive society, brands like Exclusive Lookism serve as a beacon of hope. They remind us that beauty comes in all shapes, sizes, abilities, and identities – it is up to us to break down barriers and celebrate our differences.
