Instagram, with its dynamic visual platform, has emerged as a leading social media network for businesses to build their brand and grow their audience. The first and foremost strategy to insta growth is to maintain your authenticity and uniqueness. Brands that establish a clear and unique voice are more likely to establish a loyal following. Being original with your posts allows your followers to differentiate you from other similar businesses. If a business is constantly producing the same content that has already been published elsewhere, it is less likely to stand out. In addition to authenticity, consistency is key in building an Instagram following.
Posting content frequently, at regular intervals that are not overwhelming to your followers, reminds followers that your page is active and worth following. Making a calendar of posts in advance using scheduling apps like Later, Planoly, or Hootsuite saves time and stress while also allowing the user to plan out and visually organize content to keep their page cohesive. Hashtags are also important for Instagram discovery and growth. It is ideal to use a variety of hashtags on posts that are relevant to the content but doesn’t overdo it as too many hashtags may be seen as spammy. Hashtags can be catered to different moods, posts, and themes.
For instance, #ThrowbackThursday, #MotivationMonday, #Music, #Foodie, #Travelgram, or hashtags that include the brand’s name or caption. Researching trending hashtags and occasionally utilizing them in posts can also help the content appear on the trending pages. Engagement with followers is often overlooked by businesses. Liking, commenting on, and reposting followers’ content when given permission helps the audience feel connected with the business and can lead to increased engagement. Commenting on others’ content is also an excellent way to attract new followers to the page. Lastly, leveraging influencer marketing can play a significant role in growing an Instagram following. Influencers are users with a large following who can assist in boosting brand awareness.
